Kiva Detroit is the first Kiva City, a program where Kiva works with community organizations in the United States to provide local small businesses with microloans. Kiva Detroit empowers Detroiters to champion local small businesses through Kiva. Lend to a Detroit business or join the Kiva Detroit lending team. To double your impact, your loan to a Kiva Detroit borrower will be matched 1-to-1 by the Knight Foundation.
Chrysler Group LLC’s “Imported from Detroit” Super Bowl commercial received five awards at the Cannes Lions 58th International Festival of Creativity in Cannes, France, over the weekend.
The two-minute “Born of Fire” commercial for the Chrysler 200 that featured Detroit rapper Eminem resonated across the country when it aired Feb. 6 and stirred up domestic pride.
The ad, created with agency Wieden+Kennedy of Portland, Ore., kicked off a national advertising campaign for the Chrysler brand.
Judges awarded four “Gold Lions” for Best Direction, Best Use of Music, Best Script and Best Automotive Commercial.
A Bronze Lion was awarded for Best Editing.
The Chrysler commercial was among 24,000 entries from around the world.
"The ‘Born of Fire’ commercial and the ‘Imported from Detroit’ campaign describes the comeback of the Chrysler brand and truly defines American luxury,” Olivier Francois, head of marketing, as well as the Chrysler brand, said in a statement.
"The true honor should go to the hard-working and determined employees of Chrysler Group and the people of Detroit who served as the inspiration for this campaign and gave us the backdrop to create something truly amazing," Francois said.
The Imported from Detroit tagline caught on and the automaker has successfully marketed a clothing line with the slogan.
Do you have an idea for the next great retail spot in Detroit?
Hatch Detroit is giving away $50,000 in cash, and a suite of business services to the winner of their inaugural contest. Submit your idea from July 1st to September 1st. The people of Detroit will pick the winner!
While perusing Yahoo! News today, I came across an article that outlined America’s 10 Dirtiest Cities. I was pleasantly surprised that Detroit was NOT on this list. While we may be one of the most crime-ridden or abandoned cities, Detroit is not on the top 10 dirtiest list. And this made me smile.